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Drake Advertising students win GRIT challenge

The American Advertising Federation of Des Moines (AAFDSM) held its annual student conference, GRIT, on November 8.  The event was held at Meredith Corporation headquarters and it attracted students from Iowa State, DMACC, Simpson, Grand View and Drake. During the event the Iowa Food Systems Council presented their current campaign, Cultivate Iowa, of which ’07...


Drake Grad Donates Media Buying Software

The full-service ad agency Media Link is owned by Natalie Linville-Mass (Bcast Sales & Mgmt 1992). In 2011 her Rock Island, Il., firm developed proprietary software for media buying and has donated a license for Drake SJMC students to use. The Media Link Software™ provides a new generation in planning software because it allows maximum flexibility in the...


Follow J-Term Advertising Class in Poland

Drake’s International Advertising Class is concluding its first week in Poland as one of the first Drake January Term study abroad classes. Students have immersed themselves in the history and culture to understand today’s consumer better. Read our blog (http://adstudiesinPoland.wordpress.com) for our interpretations of visits to palaces, cathedrals, shopping malls and New Era economy.  Experience our...


Students leave tomorrow for Poland trip

Drake SJMC advertising students will be in Poland Jan. 3-18 to study advertising in the country. Students attending JMC133 International Advertising during J-Term are divided into six groups. Each group will focus on a particular product category while studying in Poland. Students and professors will be blogging during the trip. Follow the main Ad Studies...


Drake students, alums honored at ADDY Awards

The American Advertising Federation of Des Moines (AAF of Des Moines) held its annual ADDY® Awards show on Saturday at the historic Teachout Building in Des Moines’ East Village. The event was attended by more than 200 individuals from the local advertising community. Twenty-nine companies entered their best creative advertising into the competition. Judges from...

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