Professor Dorothy Pisarski will be taking a class of Drake University students to Poland in January 2015 as a part of Drake’s J-Term. Ethnographic Exploration of Poland (JMC133) students will study and work in small groups. Each group will have a consumer product category to focus on. They will explore how it is advertised and...
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Ad students complete three agency tours during JMC 129
Advertising students participate in three visits to ad agencies in the curriculum of the Account Management course, JMC 129. In addition to Saturday Manufacturing, students also met agency personnel at Meyocks Group and Flynn-Wright this semester. According to Dorothy Pisarski, Associate Professor, these visits allow students to hear professionals describe their work, client relationships, management...
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Drake Advertising students win GRIT challenge
The American Advertising Federation of Des Moines (AAFDSM) held its annual student conference, GRIT, on November 8. The event was held at Meredith Corporation headquarters and it attracted students from Iowa State, DMACC, Simpson, Grand View and Drake. During the event the Iowa Food Systems Council presented their current campaign, Cultivate Iowa, of which ’07...
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Drake Grad Donates Media Buying Software
The full-service ad agency Media Link is owned by Natalie Linville-Mass (Bcast Sales & Mgmt 1992). In 2011 her Rock Island, Il., firm developed proprietary software for media buying and has donated a license for Drake SJMC students to use. The Media Link Software™ provides a new generation in planning software because it allows maximum flexibility in the...
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Follow J-Term Advertising Class in Poland
Drake’s International Advertising Class is concluding its first week in Poland as one of the first Drake January Term study abroad classes. Students have immersed themselves in the history and culture to understand today’s consumer better. Read our blog (http://adstudiesinPoland.wordpress.com) for our interpretations of visits to palaces, cathedrals, shopping malls and New Era economy. Experience our...
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Students leave tomorrow for Poland trip
Drake SJMC advertising students will be in Poland Jan. 3-18 to study advertising in the country. Students attending JMC133 International Advertising during J-Term are divided into six groups. Each group will focus on a particular product category while studying in Poland. Students and professors will be blogging during the trip. Follow the main Ad Studies...
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Advertising Age editor Abbey Klaassen will visit Drake
Abbey Klaassen, editor of Advertising Age and a 2002 graduate of Drake University, will visit campus Wednesday, February 1, as part of the E.T. Meredith Center for Magazine Studies Visiting Professionals Series.
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Advertising Seniors prepare for National Student Advertising Competition in Kansas City
Seniors participating in Drake's Advertising Capstone will present their campaign for JC Penney as part of the National Student Advertising Competition (NSAC).
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Drake students, alums honored at ADDY Awards
The American Advertising Federation of Des Moines (AAF of Des Moines) held its annual ADDY® Awards show on Saturday at the historic Teachout Building in Des Moines’ East Village. The event was attended by more than 200 individuals from the local advertising community. Twenty-nine companies entered their best creative advertising into the competition. Judges from...
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Tyler Larson selected for AAF scholarship
Drake Junior Tyler Larson has earned The American Advertising Federation of Des Moines sponsored scholarship. He will receive his check on Saturday at the ADDY award show.
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