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Recent graduate to launch children's clothing line

January 4, 2010
News Photo
Meg Fisher

After five years of dreams and dedication, Meg Fisher, BN'09, is wasting no time in going from Drake University student to the owner of Lincoln&Lexi, a proprietary line of children's clothing and accessories, due to launch in February. 

Fisher, 21, who recently graduated with a bachelor's degree in entrepreneurial management and marketing, originally envisioned a retail storefront location in Des Moines. However, through Drake's entrepreneurial management program, the storefront idea evolved into a multi-level management venture, which will employ a team of sales representatives.

"During Meg's time here at Drake, I have observed her passion, drive and time management abilities," said Deb Bishop, director for Drake's Pappajohn Entrepreneurial Center and assistant professor of practice in management.

"Graduating early with two majors and the foundation for an
entrepreneurial endeavor is no small task, but Meg has certainly risen
to the occasion. I am proud of her and truly believe that she has the
ability to be successful with Lincoln&Lexi or any other venture she
pursues," she added.


News Photo
Fisher visits with Drake President David Maxwell and alumnus Bill Buchanan, who recently donated $3 million to establish the William M. and Jean M. Buchanan Center for Entrepreneurial Leadership.

Lincoln&Lexi will operate through at-home parties and baby
showers, offering parents an alternative way to shop for children's
items.

"Multi-level management is a much better investment because I will
not have any of the storefront costs," Fisher said. "I also will be
able to keep a much lower inventory, because I can order on an
as-needed basis and will only be charged when I sell the item."

The company's Web site also will enable parents, grandparents and
other clientele to order items online, including clothing, blankets,
diaper bags and, eventually, maternity wear. Products, which are all
custom and sewn by hand, are designed exclusively for the line and will
offer the latest fashions.

"One of the biggest advantages is that the business goes where I
go. If I want to travel for a weekend, I pack up all the products and
take them with me and have the ability to sell 24/7," said Fisher, a
resident of Des Moines.

Having cared for children since age 10 and working in retail
through high school, Fisher began planning the business as a way to
combine her interests in children, shopping and fashion. She has
continued to work as a nanny to finance the venture. Her company name
is inspired by the names she has planned for her own future children.

"In a sense, it was hard to go to college because I already knew
what I wanted to do," said Fisher, who graduated from Van Meter High
School in 2006. "But I knew I needed an education and my business would
not be what it is without Drake.

"Last semester, every course I took let me build on the business
through projects, so I was able to grow my business while in school,"
she added.

Fisher, who contracts her product through designers in Wyoming and
Arizona, has most recently finalized the company logo and will have
items available in January.

All remaining components of the business are due to launch within
the next six months. The Web site will be www.LincolnAndLexi.com.

"It was difficult to manage both the business and school, but I'm
so passionate," Fisher said. "Every time I get to the next step, I'm
reminded of why I want to do this."

For more information about Lincoln&Lexi, contact Fisher at 515-778-3393 or LincolnAndLexi@gmail.com.