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What's 'Pokemon Go' and why are Iowans in love with it?

July 12, 2016

The new mobile game Pokémon Go is poised to surpass Twitter in daily active users. Matthew Mitchell, assistant professor of international business, says it's the latest in a long string of innovative, interactive experiences from Nintendo. Watch Mitchell's interview on WHO-TV Channel 13 News; he also was quoted in a front-page story in The Des Moines Register.