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Candidates connecting with supporters, 10 seconds at a time

July 30, 2015

How are presidential candidates using social media tools like Snapchat to reach new pools of potential voters? Jennifer Glover Konfrst, co-chair of Drake's Strategic Political Communications program, told The Huffington Post that campaigns need a strong message, a clear strategy, and an appearance of authenticity in order to captivate young audiences. Read the article here.