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Drake to host workshop for writers to enhance their web content

March 26, 2010
CONTACT: Tory Olson, 515-271-1834,tory.olson@drake.edu

DRAKE TO HOST 'WRITERS AND THE WEB: CREATING CONTENT THAT CONNECTS'

Drake
University is offering a workshop for writers that will help them
enhance their Web content in order to reach a broader audience.

The workshop, Writers and the Web: Creating Content that Connects, will be held from 9 a.m. to noon on Saturday, March 27. Registration begins at 8:30 a.m.

Keynote
speaker Chris Snider, assistant managing editor/digital of The Des
Moines Register, will focus on Search Engine Optimization (SEO) to help
participants improve their Web content. He will explain what SEO is and
why it is significant. Other topics will include:

•        How people use the Internet and how Web writers can take advantage of that.

•        How to test and improve a Web site's SEO ranking.

•        How to drive more links to a Web site.

•        How to make Web news stories appear in Google News.

Cost
for the workshop is $40 for participants who register in advance and
$50 at the door. Drake students may attend for free. Participants will
pay at the door and checks should be made payable to Drake University.

To register, contact Shari Tenney at 515-271-3194 or shari.tenney@drake.edu.

The event is sponsored by Drake's School of Journalism and Mass Communication and the E.T. Meredith Center for Magazine Studies.

For more information, contact Patricia Prijatel, Drake's E.T. Meredith distinguished professor emeritus, at

patricia.prijatel@drake.edu.