The new mobile game Pokémon Go is poised to surpass Twitter in daily active users. Matthew Mitchell, assistant professor of international business, says it’s the latest in a long string of innovative, interactive experiences from Nintendo. Watch Mitchell’s interview on WHO-TV Channel 13 News; he also was quoted in a front-page story in The Des Moines Register.
DU in the NewsZimpleman College of Business
2016-07-122016-07-12