24 hours. 70,000 alumni.
Drake University underwent its first ever 24-hour online giving campaign from noon to noon on May 6 through May 7.
The campaign attracted 379 donors who gave $228,778 total to the campaign.
Many alumni shared their excitement in the campaign on social media. Some even indicated they were a first time donor and the campaign motivated them to give. To see what alumni had to say about the campaign, review the Storify at https://storify.com/drakealumni/all-in, created from tweets and Instagram posts by Drake University alumni.