The Des Moines Radio Group welcomed JMC67 Digital Audio Writing and Production students. Monday’s visit was coordinated by 2004 Radio-TV graduate Lindsay Reinert, Marketing & Promotions director for 93.3 KIOA and STAR 102.5. What began as a facility for two radio stations now houses seven stations, five FM and two AM. Class members visited with KIOA Program Director and afternoon host Tim Fox, a 34-year radio veteran, and copywriter extraordinaire Annie Meacham. Students learned that DMRG employs a two-person Web team and concentrates significant creative effort on promotion and event-planning. Reinert outlined differences in primary audiences among DMRG’s stations and how programming adapts to serve those audiences. KIOA was named a 2011 Crystal Radio Award winner by the National Association of Broadcasters.
School of Journalism and Mass Communication
2012-05-012012-05-01