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Memetics and the science of going viral

September 16, 2016

Shontavia Johnson, director of the Intellectual Property Law Center at Drake University, authored this explanation of why "Who Let the Dogs Out," Grumpy Cat, and other web crazes gain traction while other trends and ideas quickly fizzle out. The article was republished by numerous outlets including the Seattle Post-Intelligencer, Houston Chronicle, and IFL Science.