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Expert Profile

Chip Miller

Professor of Marketing

College of Business and Public Administration
Department: Marketing
Areas of Expertise: Asia, International business, Marketing
Research Areas: East Asian consumer behavior
Courses: Sales Management; Professional Selling; Global Marketing; Marketing Management
In the area of marketing, Chip Miller is specifically interested in East Asian consumer behavior and business in China and the Philippines. He is interested in marketing and product development in those countries and how the U.S. conducts marketing inthe region. He stays abreast of Chinese marketing practices as well. Miller is also knowledgeable about brand marketing and various general marketing topics.