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Expert Profile

Natalie Adkins

Assistant Professor of Marketing

College of Business and Public Administration
Department: Marketing
Research Areas: transformative consumer research; multicultural consumers; corporate cultural competency
Courses: Marketing Principles; Direct and Interactive Marketing; Field Application of Marketing; Consumer Behavior
Natalie Adkins received her Ph.D. in marketing with an emphasis on consumer behavior. She is particularly interested in how marketing efforts can help transform consumers' identities and promote social responsibility and social good. She has experience with sports and special events marketing and is well versed in marketing for small businesses or on a small budget.