Drake’s All In campaign fueled record engagement with alumni and donors, and not just donations.
The University’s fourth annual 24-hour giving campaign, All In, had yet another record-breaking year, shattering the goals set for the campaign of 500 donors and $100,000 raised. In 2016, a record of 453 went All In for The Drake Fund. This year, 856 went All In and raised $157,135.66.
For the first time, the Student Alumni Association led a student-giving component to the campaign, which resulted in 136 student donors. Student donations were directed to the Catalyst Fund, a scholarship fund for underrepresented students with financial need. The Caldbeck Challenge then matched those student funds.
In addition to giving challenges, the campaign, running April 4-5, also encouraged social media engagement on the Drake All In Facebook page. Collectively, these videos have reached more than 200,000 people so far. If you missed the fun, you can still watch by clicking the links below.
Faculty Never Have I Ever (Watch to see which professors caved, and read their ratemyprofessor.com reviews.)
Drake Trivia Ride (See Vice President of University Advancement John Smith drive Drake Safe Ride.)
Riding in Golf Carts with Presidents (President Martin gives students a lift on campus.)
Physically All In (The basketball teams determine which spaces hold more team members.)
Finally, alumni shared the reasons they give to The Drake Fund using #DrakeALLIN. Explore this Storify that aggregates those posts, and read what your fellow Bulldogs said.
Thanks to all of the Bulldogs who went All In!Tags: All In campaign, Donate to Drake, drake university, fundraising, Record Breaking Campaign, The Caldbeck Challenge